HORROR STORIES Marketing to Chinese Investors: How Not to Do It: Lucky Dragon Casino Las Vegas
Casino Lucky Dragon in Las Vegas has not been open lucky dragon casino closing Thursday, January 4, last week.
The gambling palace is closed, so are the four associated restaurants.
Remarkable: the casino, which focused specifically on Lucky dragon casino closing gamblers, did not announce the closure.
And, extremely painful: the casino is brand new.
It has been open for barely a year.
There is a small bright spot.
The associated hotel 203 rooms is still open, as well as a tea bar.
There is also one kitchen partly in use, due to the room service.
But for the rest, the gambling complex is currently extinct.
And that is old news, because it has actually been that for ages … Lots of tamtam And it all started so beautifully.
That bombing makes sense.
Lucky Dragon was the first completely new casino that opened in Las Vegas since 2010.
And of course a lot of noise had to be made literally in order to dispel the evil spirits… Because Lucky Dragon was the first gambling palace in Las Vegas to focus exclusively on Asian customers.
Only then a word of English.
The signs in the casino, the menus, information in the hotel rooms: first Chinese, then English.
This unique language regime is even implemented on the Lucky Dragon website.
Furthermore, the number 4 is missing everywhere in the hotel-casino complex.
The financial director of Lucky Dragon, David Jacoby, explains in an interview why: "There will be no fourth floor in the hotel — that's a superstition similar to what we have in the United States with the number 13.
There lucky dragon casino closing no number 4 anywhere lucky dragon casino closing the property.
Our phone numbers don't have a 4 in it.
Furthermore, the color red prevails throughout the entire casino complex, because the color red stands for luck and prosperity in China.
And that is not all.
The restaurants only served Asian specialties and the 40 game tables lucky dragon casino closing almost all reserved for baccarat, pai gow and sic bo.
Those are the games that Asian gamblers like to ms tunica ohara casino />And the 300 slots?
All slot machines with an Asian theme.
False flop But: soon there are rumors that Lucky Dragon is not a big success, but rather a big flop.
There would be few large gamblers and the restaurants would be mostly empty every night.
Last March, around 100 employees would have been made redundant — in particular bar staff and restaurant staff.
That the bar staff were the first to be fired is no surprise to Mr.
Most Asian gamblers hardly drink during gambling — and not afterwards.
For example, try to find a cozy pub in Macau.
And now the casino is suddenly closed.
According to a spokesperson, this is temporary in connection with a reorganization.
Lucky Dragon should be open again in six months, but then the casino and restaurants will be run entirely by parties from outside.
On Twitter, management states: "While this is a difficult decision, this reorganization paves the way for Lucky Dragon to establish new partnerships that will enhance the properties long-term positioning and provide a better guest experience.
No hamburger with fries How is that possible?
First of all, Lucky Dragon is a very small fish in Las Vegas, where large gambling multinationals such as MGM and Caesars are at lucky dragon casino closing service.
And that little fish started again from scratch, without a database with large players.
That makes it very difficult to lure high-rollers.
Large gamblers usually read more have a good relationship at read article or more casinos and there receive bonuses and free services that Lucky Dragon cannot afford or cannot even offer because it is a relatively small complex.
Gocalist John DeCree touches on another point in the local Las Vegas Sun newspaper: Asian gamblers earn less from a casino because they have such a strong preference for baccarat.
And because the focus was heavily on Asian customers, much of the gaming floor was baccarat, which has a lower theoretical win rate for casinos.
So, a narrower casino will have a harder time absorbing a couple or bad periods with lower win percentages.
Because there is no hamburger with fries.
Will Lucky Dragon ever open again?
Yes, place your bets… In recent weeks, the casino hoped to turn the lucky dragon casino closing by becoming more accessible.
For example, recently you could go to a karaoke bar.
And on Monday evening there was a real Jazz club.
But clearly more needs to be done to attract Asian high-rollers.
Do you want to take a look inside, in the closed gambling palace?
Update — April 25, 2019: Unfortunately, the Lucky Dragon casino never opens again.
The complex was purchased by local lucky dragon casino closing Don Ahern for 36 million dollars.
He wants to convert the casino into a convention center.
The name Lucky Dragon also disappears: "I absolutely will not keep the name," says Ahern in the Las Vegas Review-Journal newspaper.
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What Caused This New Las Vegas Casino to Closed After One Year?
Jump to Lucky Dragon struggled from the start - Lucky Dragon held a soft opening in November 2016 and. was similar to that of other Las Vegas casinos.
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